WIT Webinar - Presenting The Toy Association's New STEAM Toy Assessment Framework

04/27/2021 01:00 PM - 02:00 PM ET


  • Free


Join the Webinar!

This 45-minute webinar will provide attendees with an in-depth look at The Toy Association’s new STEAM Toy Assessment Framework. The framework builds on previous Toy Association research and guides toy manufacturers in developing products that foster STEM/STEAM discovery and learning for kids.

DATE: Tuesday, April 27, 2021

TIME: 1:00 - 2:00 PM EST

MEMBERS:  This Webinar is free for WIT members. Click Members Register Here below.

NON-MEMBERS:  The non-member fee for this Webinar is $29. Click Non-Members Register Here below, or click here to join WIT and enjoy this webinar free of charge.











Amanda GummerAmanda Gummer
Founder and CEO
Dr Gummer’s Good Play Guide, and play expert for The Genius of Play

With over 20 years of experience working with children and families, Amanda is the founder and CEO of Fundamentally Children, home of the Good Toy Guide and Good App Guide, providing families with expert, independent advice on child development and play, as well as supporting businesses with family-focused research, insight, and endorsement.

Amanda is regularly in the media and widely considered the UK’s go-to expert on play, toys and child development. She combines her theoretical knowledge with a refreshingly pragmatic approach to family life, which resonates both with parents and Professionals.  Amanda's book ‘Play’ (2015) has been translated into two different languages and she is also involved in government policy around children’s issues, as a member of two All Party Parliamentary Groups. 




Janis ZegmanJanis Zegman
Marketing Project Manager
The Toy Association

Janis Zegman brought over 30 years of diverse marketing experience when joining The Toy Association in June 2018 as the Marketing Project Manager, Marketing Initiatives. Janis works with the Association’s parent-focused The Genius of Play™ movement to raise awareness of play as a crucial part of child development and encourage families to make time for play in their daily lives. Another key project focuses Janis’ efforts towards The Toy Association’s STEAM initiative, communicating an interdisciplinary approach that combines both academic concepts with real-world lessons to benefit the toy industry. 

Prior to The Toy Association, Janis’ marketing and merchandising career spanned across various Consumer Products industries, including Beauty, Promotional Products and Toys. 


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