WIT Webinar - TikTok for Toy Marketers: Tools & Tips for Viral Success

02/23/2021 01:00 PM - 02:00 PM ET


  • Free


Join the Webinar!

Have you been wondering what all the hype of TikTok is about and whether you should get started on this viral platform? Join us for the "Tiktok for Marketers" webinar hosted by Alexa Westerfield of Swell Creative Media. Alexa will shares what all the TikTok hype is about, how it is transforming consumer behavior, and the opportunities toy brands have for discovery and community building. Toy industry professionals who are looking to level up their video efforts and connect with their consumers in an authentic way will find this webinar helpful in planning their 2021 marketing strategy.

Key Takeaways:

  • An understanding of the nature of the app and why it's gaining attention
  • Benchmark toy brands/examples to keep an eye out for
  • The basics to getting started on TikTok
  • How to create a simple strategy that's the right fit for your business

DATE: Tuesday, February 23, 2021

TIME: 1:00 - 2:00 PM EST

MEMBERS:  This Webinar is free for WIT members. Click Members Register Here below.

NON-MEMBERS:  The non-member fee for this Webinar is $29. Click Non-Members Register Here below, or click here to join WIT and enjoy this webinar free of charge.











Melody Wiliding PhotoAlexa Westerfield, Founder, Swell Creative Media

Alexa Westerfield is multi-faceted marketer, designer, and creative strategist. Professionally she’s worked for over 15 years with arts and craft companies like Tulip, Aleene’s, Artbin, and DecoArt as a designer and strategist guiding viral content, marketing campaigns, influencers, and retailer relationships. Her work and insights have been featured on The Rachael Ray Show, Buzzfeed, Huffington Post, and Today.com.





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